What is a Fractional CMO?

On a high level, a Fractional CMO is an experienced part-time CMO in charge of 4 pillars:

  1. Analyzing the market, competition, and opportunities, and deciding on the marketing strategies and marketing channels at each stage of the company, from early stages with no product-market fit to the growth stage and dominating markets.
  2. Hiring all-star marketing team members to execute various marketing tasks as decided in the strategy.
  3. Leading the marketing team to execute on the devised strategies, set success KPIs, have regular meetings with team members, monitor their performance, and guide them to achieve stellar results.
  4. Communicating with other C-level executives within the company, facilitating cross-functional activities, and providing reports to the leadership team.

Fractional CMO