B2B SEO, or search engine optimization, is a digital marketing tactic that aims to improve the visibility and ranking of B2B website pages in search engines like Google. The focus of B2B SEO is on keywords that key decision-makers within companies search for while at work.
Outreach SEO is the process of reaching out to other websites and securing backlinks to your own site.
Outreach SEO involves identifying potential sites to link to your content, and then reaching out to those sites to request a link.