1. The Evolving Role of a CMO In the ever-changing landscape of business, the role of a Chief Marketing Officer (CMO) has seen significant evolution. Traditionally, a CMO’s responsibility was predominantly about brand management and advertising. Today, the spectrum has broadened, encompassing digital transitions, data analytics, […]
The Emergence of Influencer Marketing In the digital era, the advent of social media has reshaped the traditional advertising landscape. One prominent evolution has been the rise of influencer marketing. These social media mavens, blessed with large followings, are increasingly leveraged by businesses to advertise their […]