Fueling Your Business Growth with a Fractional CMO

• Fractional CMOs provide senior marketing leadership on flexible terms, delivering strategy, execution, and growth without full-time executive costs.
• Fractional CMOs drive GTM strategy, demand generation, martech optimization, KPI alignment, and cross-functional leadership with rapid time-to-impact.
• The fractional CMO model enables scalable, accountable marketing leadership during growth transitions, launches, turnarounds, or pre–full-time CMO readiness.

Companies at all stages of growth face a consistent challenge: how to lead marketing efforts with the strategic depth of a full-time CMO without incurring the fixed costs and long ramp-up periods of a permanent hire. This is where fractional CMO services deliver outsized value. A seasoned marketing leader, working on a part-time or contract basis, can bring the strategic expertise, leadership, and growth mindset needed to unlock aggressive scaling, tighten GTM strategies, and position brands competitively.

This article explores the role of a fractional CMO in technical detail, including their strategic contributions, their alignment with business goals, and how they compare to traditional full-time CMOs. It will also delve into frameworks, organizational integration, KPI models, and decision-making signals that inform whether this engagement model is right for your business.

The Evolution of Marketing Leadership in Growth Companies

Shifting Organizational Needs and Strategic Agility

Marketing today is a complex interplay of data-driven decision-making, creative direction, omnichannel orchestration, and technical precision. This complexity has placed pressure on traditional marketing departments to operate at a higher level of sophistication while remaining lean and adaptable. Companies, particularly those in growth-stage or transitioning phases, need leadership that understands demand generation, customer journey mapping, tech stack optimization, and brand development, without the cost burden of hiring a senior executive full-time.

Organizations have begun moving away from legacy models that relied on singular in-house leadership. Instead, they increasingly adopt flexible executive roles that adapt to stage-specific requirements. In this environment, fractional leadership has gained traction not only for marketing but also in finance, operations, and product strategy. The rise of fractional CMO services exemplifies this broader shift in how organizations secure expertise on demand.

Enablers of the Fractional Model

Several macro and micro trends have fueled the adoption of fractional marketing leadership:

• Faster go-to-market cycles require quick alignment
• Distributed teams and remote-first operations
• Need for specialized domain knowledge without long-term hiring commitments
• Increased reliance on agencies and external collaborators

As companies scale, they require dynamic leadership that can plug into existing systems, influence cross-functional stakeholders, and bring strategic alignment without needing years of internal onboarding.

What Is a Fractional CMO and Why It Matters Now

Why fractional CMO engagements have become critical is rooted in flexibility, speed, and access to senior expertise without long-term overhead.

Definition and Scope

What is a fractional CMO? A fractional Chief Marketing Officer is a senior marketing strategist who operates on a part-time, project-based, or retainer model. Unlike full-time CMOs, who are deeply embedded in the organization, a fractional CMO works across multiple clients and delivers targeted leadership based on agreed goals and timelines.

The term “fractional” doesn’t imply reduced quality. Instead, it signifies optimized time allocation and focused strategic delivery. These professionals often come with a background in leading marketing departments across startups, scale-ups, and enterprise brands.

What is fractional CMO work in practice? It typically involves auditing current marketing performance, refining strategic direction, optimizing teams and channels, introducing growth frameworks, and aligning execution with business goals.

Relevance in Today’s Growth Environment

The demand for flexibility, expertise, and rapid time-to-impact has created a ripe environment for the rise of fractional CMO services. These professionals are brought in to:

• Lead strategic pivots without long hiring cycles
• Bridge leadership gaps between hires or post-departure
• Provide executive oversight for early-stage startups without full C-suite investment

Companies across industries are realizing that Fractional leadership offers a high-leverage path to scalable marketing infrastructure aligned with market opportunity, without committing to permanent executive hires prematurely.

What Does a Fractional CMO Do?

Strategic Leadership with Tactical Oversight

What does a fractional CMO do? They take ownership of strategic marketing efforts, align cross-functional teams, and act as a bridge between founders/CEOs and the marketing department. Their work often includes:

• Designing and executing go-to-market strategies
• Repositioning brand architecture
• Leading demand generation and funnel optimization
• Driving data-informed decision-making
• Selecting and managing agency partners and in-house talent

Fractional CMOs operate in hybrid roles, moving seamlessly between executive-level strategy and hands-on execution to ensure plans translate into real performance gains. A skilled fractional CMO knows when to delegate, when to get into the weeds, and when to pivot based on new data.

30-60-90 Day Engagement Framework

The early phase of a fractional CMO engagement typically follows a defined roadmap:

• First 30 days: Audit current performance, analyze data, evaluate team structure, and align with founders or C-suite
• Next 30 days: Develop strategy roadmap, define KPIs, initiate early experiments, and refine positioning
• Final 30 days: Optimize workflows, onboard resources, delegate campaigns, and prepare a self-sustaining growth engine

This roadmap is flexible, but necessary to create momentum and clarity within the first quarter of engagement.

Fractional CMO vs Traditional CMO: A Strategic and Economic Comparison

Financial Efficiency and Talent Access

When comparing fractional CMO vs traditional CMO, the most obvious distinction lies in cost structure. Full-time CMOs often command six-figure base salaries, equity packages, and overhead costs. Meanwhile, fractional CMOs are compensated on a flexible basis, hourly, monthly retainer, or project scopes, allowing businesses to optimize investment based on need.

This model grants access to top-tier talent that might otherwise be unaffordable. Businesses benefit from seasoned executives who bring deep industry knowledge without long-term commitments or ramp-up costs.

Strategic Alignment vs Organizational Embedding

Traditional CMOs often play a broader role in company culture and internal politics. They influence hiring, long-term brand development, and in-house team building. However, this embedding can sometimes lead to inertia, where speed and experimentation suffer.

By contrast, fractional CMOs approach problems with objectivity and a bias toward results. Their external perspective allows them to diagnose issues and drive transformation faster, without being encumbered by internal status-quo thinking.

Strategic Advantages of Hiring a Fractional CMO

Accelerated Decision-Making and Execution

One of the major advantages of fractional CMO services is speed. These professionals do not require months of onboarding or extended periods of knowledge transfer. They can start delivering insights within weeks, sometimes days. Their exposure to multiple industries and business models enhances their ability to make informed strategic decisions quickly.

Fractional CMOs also bring high-level network access. Whether it’s finding the right MarTech solution or plugging in a niche creative agency, they know where to look and who to call. This accelerates execution and reduces time lost in trial-and-error.

Flexibility with High Accountability

Companies can engage a fractional CMO on timelines that fit their growth stage: three months for a product launch, six months for a brand overhaul, or ongoing oversight for scaling marketing functions. This adaptability minimizes long-term risk.

At the same time, fractional CMOs work with clear KPIs and business metrics. Their value is defined by results, not presence. This ensures a focus on outcomes over optics. 

According to secondary research, businesses that leverage fractional CMOs are 36 percent more likely to achieve their long‑term strategic goals and report higher revenue growth rates compared to those without fractional leadership. Specifically, companies with fractional marketing leadership experienced an average revenue growth rate of 29 percent versus 19 percent for comparable firms without such leadership.

Integration with Existing Teams and Agencies

A common misconception is that a fractional CMO disrupts internal workflows. In practice, they often strengthen them. Fractional CMOs focus on creating alignment across siloed departments, identifying underutilized resources, and improving communication and feedback loops. 

They also work effectively with external agencies, ensuring strategic consistency between leadership objectives and execution partners. By guiding briefs, validating direction, and anchoring deliverables to overarching business goals, fractional CMOs help ensure that agency efforts remain focused, efficient, and results-driven.

Business Scenarios Where a Fractional CMO Unlocks Growth

Growth Stage Transitions

Companies moving from seed to Series A or from traction to scale frequently need a marketing strategist who understands market maturity, channel readiness, and customer acquisition dynamics. Fractional CMOs fit this role perfectly, building systems that can scale while adapting them to the business’s unique context.

Turnarounds and Brand Revitalization

When performance plateaus or brand equity erodes, companies often need more than tactical fixes. They need strategic leadership that can reposition messaging, resegment target markets, and reintroduce a compelling narrative. Fractional CMOs can architect this transformation without the disruption of hiring new teams.

Product Launches and Market Entry

Launching a new product or entering a new market requires coordinated execution across positioning, pricing, channel strategy, and demand generation. A fractional CMO ensures that all aspects align with the market expansion strategy, optimizing both speed and fit.

Organizational Alignment Before Permanent Hire

Sometimes, companies know they will need a full-time CMO, but they aren’t ready yet. A fractional CMO can act as a bridge, preparing the org structure, strategy, and reporting systems so that when a permanent leader joins, the groundwork is already laid.

The Fractional CMO Playbook,  Systems, Tools & Frameworks

Strategic Frameworks for Execution

Effective fractional CMOs don’t start from scratch. They apply proven frameworks to align strategy and execution. Among the most commonly used are:

• AARRR (Acquisition, Activation, Retention, Revenue, Referral): Helps diagnose and optimize the full funnel
• RACE (Reach, Act, Convert, Engage): Useful for mapping marketing activities across the customer journey
• OMTM (One Metric That Matters): Aligns teams around a single North Star metric

These frameworks bring structure, clarity, and focus to what could otherwise be an overwhelming array of initiatives.

Marketing Technology and Analytics Stack

Fractional CMOs often inherit or audit existing MarTech environments, identifying automation gaps and scalability bottlenecks. They assess gaps, redundancies, and data flow integrity. Depending on the stage and sophistication of the company, they may recommend integrations with:

• Attribution tools (e.g., Segment, HubSpot, or custom dashboards)
• CRM platforms (Salesforce, HubSpot CRM, Zoho)
• Performance marketing analytics (Google Analytics 4, Mixpanel)
• Automation tools (Marketo, Klaviyo, or ActiveCampaign)

According to industry data, companies implementing a structured fractional CMO playbook see 30 to 50 percent faster strategy implementation within the first 90 days, with measurable improvements in key metrics such as marketing qualified leads and ROI. The goal is always the same: to create measurable visibility across search, content, and performance channels, enabling scalable decision-making.

Industry-Specific Use Cases and Benchmarks

Contextualizing Marketing Leadership by Sector

While the core responsibilities of a fractional CMO, strategy, alignment, and execution oversight, remain consistent, how those responsibilities are applied varies significantly by industry. Channel mix, buying behavior, regulatory constraints, and growth levers differ widely across sectors, and effective marketing leadership adapts accordingly.

A fractional CMO brings value not by imposing a generic framework, but by tailoring proven models to the realities of the vertical. This includes adjusting messaging, funnel design, performance benchmarks, and success metrics to reflect how customers actually evaluate and purchase in that industry.

SaaS and Subscription-Based Businesses

In SaaS, marketing leadership is deeply intertwined with product adoption, retention, and expansion. Growth is rarely driven by one-time acquisition alone; it depends on lifetime value, usage depth, and customer success alignment.

Fractional CMOs in SaaS environments typically focus on:

• Product-led growth motions supported by content, onboarding, and lifecycle messaging.
• Tight alignment between demand generation, sales development, and customer success teams.
• Long sales cycles that require sophisticated lead nurturing, scoring, and attribution.
• Account-Based Marketing (ABM) strategies tailored to enterprise or mid-market segments.

Benchmarks often center on metrics like CAC payback period, expansion revenue, pipeline velocity, and churn reduction rather than raw lead volume.

E-Commerce and Direct-to-Consumer Brands

For eCommerce and DTC brands, the operating tempo is faster and more performance-driven. Marketing leadership here prioritizes efficiency, experimentation, and rapid feedback loops.

Key focus areas typically include:

• High-velocity performance marketing across paid social, search, and marketplaces.
• Attribution modeling that accounts for multi-touch journeys and platform signal loss.
• Conversion rate optimization across product pages, checkout flows, and post-purchase experiences.
• Brand storytelling that supports both short-term conversion and long-term loyalty.

Benchmarks tend to emphasize return on ad spend (ROAS), customer lifetime value (LTV), repeat purchase rate, and contribution margin rather than pipeline metrics.

B2B Services and Enterprise Organizations

In B2B services and enterprise environments, marketing leadership must balance credibility, trust, and long-term relationship building with measurable demand creation.

Fractional CMOs operating in these sectors often concentrate on:

• Thought leadership and content strategies that support complex buying committees.
• Sales enablement assets aligned to extended decision cycles.
• Channel integration across SEO, events, partnerships, and outbound support.
• Governance models that ensure consistent messaging across regions or business units.

Benchmarks commonly focus on pipeline quality, deal influence, sales cycle length, and win-rate contribution rather than immediate conversion volume.

Regulated and Compliance-Heavy Industries

Industries such as healthcare, financial services, and legal services introduce additional layers of complexity. Here, marketing leadership must operate within strict regulatory and ethical boundaries while still driving growth.

Typical priorities include:

• Compliance-first campaign design and content approval workflows.
• Messaging sensitivity across demographics, conditions, or financial circumstances.
• Secure data handling and consent management within CRM and marketing automation systems.
• Close collaboration with legal, compliance, and risk teams.

Benchmarks in these sectors often prioritize trust indicators, engagement quality, and long-term brand equity alongside regulated performance metrics.

Why Cross-Sector Experience Matters

Fractional CMOs with experience across multiple industries bring pattern recognition that accelerates impact. They understand which tactics transfer well between sectors, and which do not.

This cross-sector perspective allows them to:

• Avoid costly trial-and-error based on false analogies.
• Introduce proven playbooks adapted to the industry’s constraints.
• Set realistic benchmarks that reflect market norms rather than generic growth targets.

By contextualizing strategy through an industry-specific lens, fractional CMOs enable smarter decisions, faster alignment, and more resilient growth strategies from day one.

Adoption Signals: How to Know Your Business Needs a Fractional CMO

Organizational Readiness and Trigger Points

Identifying the right time to bring in a fractional CMO is critical. Engaging too early can lead to misalignment or underutilization, while waiting too long often results in stalled growth, wasted spend, or missed market opportunities. Most organizations reach a point where marketing complexity outpaces internal leadership capacity, and that moment is rarely subtle.

Common trigger points include leadership bandwidth constraints, increasing pressure to professionalize marketing, or a shift in company trajectory that demands more strategic rigor. These signals indicate that marketing has moved beyond execution and now requires senior-level orchestration.

Early Warning Signs Inside the Organization

Businesses typically display recognizable patterns when fractional leadership becomes necessary:

• Founders or CEOs are spending disproportionate time on marketing decisions without a clear strategic framework.
• Marketing initiatives feel reactive, driven by campaigns, tools, or trends rather than a cohesive plan.
• Teams are busy executing tactics but struggle to connect activity to revenue, pipeline, or growth goals.
• The organization is preparing for a funding round, acquisition, or expansion and lacks mature positioning or narrative clarity.
• Multiple vendors, platforms, and channels exist without centralized leadership to integrate them.

Recognizing these signals early allows organizations to course-correct before inefficiencies compound. A fractional CMO at this stage can stabilize decision-making, align marketing with business outcomes, and establish systems that scale.

Engagement Models and Commercial Structures

Designing a Relationship That Matches the Business Lifecycle

One of the defining strengths of fractional CMO services is flexibility. Engagements are not one-size-fits-all; they are designed to reflect a company’s growth stage, strategic urgency, and internal maturity.

Early-stage companies may need foundational strategy and hands-on guidance, while growth-stage businesses often require orchestration across teams, channels, and vendors. Fractional models allow organizations to access senior leadership in proportion to actual need, without the fixed cost of a full-time executive.

Common Engagement Structures

Fractional CMO engagements typically fall into several well-defined models:

• Ongoing leadership retainers, often part-time (10–20 hours per week), provide continuity and strategic oversight.
• Project-based engagements, such as go-to-market launches, brand repositioning, or marketing infrastructure rebuilds.
• Interim executive roles, filling leadership gaps during transitions or searches for permanent hires.
• Advisory or board-level roles, focused on strategic guidance, mentoring, and executive alignment.

Clear scoping around responsibilities, communication cadence, decision rights, and success metrics ensures these engagements remain productive and accountable. The best outcomes occur when both parties treat the relationship as an extension of leadership, not outsourced labor.

Organizational Integration and Change Management

Aligning Leadership with Culture and Execution

Marketing does not operate in isolation. For a fractional CMO to succeed, their strategy must align with internal realities, team dynamics, decision-making processes, and organizational culture. Integration is therefore not optional; it is foundational.

Effective fractional leaders invest early in understanding how the organization works: how decisions are made, how conflict is handled, and where resistance may surface. This contextual intelligence allows strategy to be both ambitious and executable.

Driving Adoption and Internal Buy-In

Change management is often where marketing transformations succeed or fail. A strong fractional CMO focuses on:

• Establishing credibility and trust quickly with founders, executives, and team leads.
• Partnering cross-functionally with sales, product, operations, and customer success to ensure alignment.
• Translating strategy into clear priorities and practical execution plans.
• Introducing new systems or processes with sensitivity to change fatigue and capacity constraints.

Rather than imposing direction, effective fractional CMOs co-create momentum. The result is smoother execution, stronger ownership across teams, and initiatives that actually stick.

Ethical and Compliance Considerations in Marketing Leadership

Guiding Strategy Through Responsible Practices

Modern marketing operates in a highly regulated, data-intensive environment. Compliance and ethics are no longer legal checkboxes; they are strategic imperatives. Fractional CMOs must navigate these realities with fluency and foresight.

This includes ensuring that growth strategies respect user privacy, regulatory frameworks, and evolving expectations around transparency. Ethical leadership in marketing protects the brand while reinforcing trust with customers and partners.

Core Areas of Responsibility

Key ethical and compliance considerations typically include:

• Adherence to data privacy regulations such as GDPR, CCPA, and emerging regional standards.
• Ethical data collection, consent management, and responsible use of customer insights.
• Cultural and demographic sensitivity in messaging across markets and audiences.
• Transparent disclosures in influencer, affiliate, and partnership-driven campaigns.
• Governance frameworks for AI, automation, and personalization technologies.

By embedding these considerations into strategy, not retrofitting them later, fractional CMOs reduce risk exposure and model responsible leadership that strengthens long-term brand equity.

Future of Marketing Leadership and the Rise of Fractional Models

A Paradigm Shift in Executive Hiring

The traditional assumption that leadership must be permanent and in-house is being challenged. As markets move faster and organizational needs fluctuate, companies increasingly value access to expertise over headcount.

Fractional leadership reflects this shift. It allows organizations to bring in seasoned executives exactly when and where they are needed, without committing to long-term overhead before the business is ready.

What the Next Generation of Leadership Looks Like

The rise of fractional CMOs is part of a broader transformation that includes:

• Cross-functional fractional leadership teams (CMO, CRO, CTO) collaborating to drive an integrated strategy.
• Increased use of interim and project-based C-suite roles among early- and mid-stage companies.
• Tighter collaboration between strategic leaders and execution partners to close the gap between planning and performance.
• Greater emphasis on outcomes, adaptability, and measurable impact over tenure or title.

As organizational complexity grows, so does the demand for leaders who bring clarity, decisiveness, and adaptability without requiring a permanent seat at the executive table. Fractional CMOs are no longer a stopgap; they are becoming a best practice for companies focused on sustainable, disciplined growth.

Frequently Asked Questions (FAQ)

How long does a typical fractional CMO engagement last?

A fractional CMO engagement typically ranges from three to twelve months, depending on the business context and objectives. Shorter engagements often focus on strategy development, audits, or market entry preparation, while longer engagements support sustained execution, team development, and scaling initiatives. Unlike interim roles, fractional engagements are outcome-driven and can evolve in scope as the business matures.

Can a fractional CMO influence pricing and revenue models?

Yes. While pricing is often viewed as a product or finance responsibility, experienced fractional CMOs regularly contribute to pricing strategy by analyzing market positioning, perceived value, competitive dynamics, and willingness to pay. This influence is especially important in SaaS, B2B services, and emerging categories where pricing and packaging play a direct role in demand generation and conversion efficiency.

How does a fractional CMO work with founders who are heavily involved in marketing decisions?

Fractional CMOs are accustomed to working closely with founder-led teams. The most effective engagements establish clear decision rights early, allowing founders to remain strategically involved while delegating day-to-day leadership and execution oversight. This structure often improves speed, reduces decision fatigue, and creates a healthier balance between vision and operational discipline.

Is a fractional CMO suitable for enterprise organizations, or only startups and SMBs?

Although fractional CMOs are commonly associated with startups and growth-stage companies, they are increasingly used within enterprise organizations. Large companies engage fractional CMOs for specific mandates such as market expansion, digital transformation, brand realignment, or to complement existing leadership during periods of change. The model works wherever flexibility and specialized expertise are required.

How does intellectual property and confidentiality work with fractional CMOs?

Professional fractional CMOs operate under strict confidentiality and IP agreements, similar to full-time executives. All strategic frameworks, documentation, and outputs typically become the property of the client organization. Reputable providers formalize these terms contractually to ensure trust, compliance, and long-term security.

What happens after a fractional CMO engagement ends?

A well-structured engagement leaves the organization stronger than it found it. This usually includes documented strategies, established KPIs, optimized processes, and a clear roadmap for the future. In many cases, the fractional CMO also supports the transition to a permanent hire or hands off leadership to an internal team, ensuring continuity rather than disruption.

Can a fractional CMO work alongside multiple agencies at the same time?

Yes, and this is often one of their highest-value contributions. Fractional CMOs act as the strategic orchestrator across agencies, ensuring consistency in messaging, prioritization, and performance expectations. This coordination reduces duplication of effort, aligns execution with business goals, and improves overall ROI from external partners.

How is success defined in a fractional CMO engagement?

Success is defined upfront and tied to business outcomes rather than activity levels. Common success measures include improved pipeline quality, reduced customer acquisition costs, stronger brand positioning, clearer strategic direction, and increased internal alignment. The exact definition varies by company stage and objectives, but clarity at the outset is essential.

Are fractional CMOs involved in hiring and team restructuring decisions?

Yes. Fractional CMOs frequently assess existing team capabilities and recommend changes to roles, responsibilities, and hiring priorities. This may include identifying skill gaps, restructuring workflows, or supporting the recruitment of key marketing hires. Their external perspective often helps organizations avoid over-hiring or misaligned roles.

How do fractional CMOs stay effective when working across multiple companies?

The ability to context-switch and prioritize is a core competency of experienced fractional CMOs. They rely on structured communication, clear deliverables, and disciplined time management. Working across multiple organizations also keeps them exposed to emerging tactics, tools, and market dynamics, which directly benefits their clients.

To Conclude: Building Strategic Momentum with Fractional CMO Services

Fractional CMOs are not gap fillers; they are growth enablers who bring clarity, focus, and accountability to an area that often suffers from misalignment and underperformance. For organizations with strong offerings but limited strategic marketing leadership, this model provides access to senior expertise on flexible, scalable terms.

By selecting the right fractional leader, companies can translate strategy into execution, align internal teams, and scale brand presence with greater precision. Fractional leadership is not a shortcut; it is a deliberate approach that, when applied effectively, helps businesses reach critical inflection points more efficiently and sustainably.

When strategic leadership is paired with strong creative and executional capabilities, the result is a cohesive, high-performing marketing engine. For companies focused on measurable growth and long-term value, rethinking marketing leadership through a fractional model offers a compelling path forward.

Partnering with RiseOpp: Strategic Execution Meets Elite Leadership

Executing a transformative marketing strategy requires more than just ideas. It demands alignment between high-level strategic leadership and best-in-class execution capabilities. This is where RiseOpp delivers exceptional value.

For companies ready to engage a fractional marketing leader, RiseOpp offers direct access to top-tier fractional CMO services through a proven engagement framework. These professionals integrate seamlessly with your executive team, define your marketing trajectory, and build the systems required to sustain growth.

The service is particularly well-suited for businesses seeking a strategic leader who can:

• Unlock channel performance and ROI.
• Clarify brand positioning.
• Coordinate internal teams and agency partners with precision.

In addition to leadership, RiseOpp provides a complete ecosystem of services that extend the reach of your fractional CMO:

• Heavy SEO: Technical and strategic infrastructure for sustainable organic growth.
• SEO & Keyword Strategy: Data-driven planning aligned with long-term market positioning.
• Content Strategy: Messaging frameworks that build authority and drive engagement.
• AI Visibility Optimization (AIVO) & GEO: Advanced AI tools amplifying digital discoverability.
• Answer Engine Optimization (AEO): Ensuring your brand is the definitive answer across AI interfaces.
• Blogger Outreach: Strengthening off-page authority through real brand advocacy.

These services aren’t siloed; they are part of an integrated approach designed to work in lockstep with fractional leadership. Whether you are repositioning your brand, launching into a new market, or engineering scalable demand generation, RiseOpp provides the tools and the team to bring that vision to life.

If your business is preparing for its next phase of growth and requires executive expertise without the overhead of a full-time hire, you need a partner who understands execution.

Connect with a leader who can define your strategy and deploy the enterprise-grade SEO and AI solutions needed to fuel your growth.